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MKT/554
Consumer Behavior

Course level: Graduate

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MKT/554
Business
Consumer Behavior

Online

Format

6 weeks

Course length

$698

Cost per credit

3 credits

Total credits

6 weeks

Course length

$195

Resources and fees

$2,289

Estimated course cost

Take this course on its own, or as part of a degree or certificate program.

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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

This course prepares students to apply buyer behavior theories in the marketplace. Students evaluate how demographic, psychological, and socio-cultural issues contribute to buyer behavior. Topics include consumer preference, brand perception, attitude formation, persuasion, motivation, and consumer protection.

Prerequisites

This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

Required materials

The materials required for this course are covered in your resource fees.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Earn these career-relevant skills in weeks, not years.

Product Marketing

Explain regulatory requirements related to marketing practices and consumer protection

Customer Experience

Align promotional strategies with consumer preferences

Consumer Behavior

Evaluate influences on consumer behavior

Why take courses at University of Phoenix?

University of Phoenix serves busy adults

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Transfer-friendly courses

Before you enroll in a course, check with your school of choice to make sure they will accept your transfer credits and to understand any requirements or limitations. Then you can request your transcripts.

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

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Enrollment Rep. Sarah P.

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University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.