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Digital Marketing Track

Strengthen your digital marketing knowledge with courses designed to help you leverage web-based tools and powerful strategies to elevate your career.

Can help prepare for 5 industry certification exams¹:

  • Facebook Certified Digital Marketing Associate

  • Google Analytics IQ Certification

  • Google Ads Measurement Certification

  • Google Ads Search Certification

  • Google Ads Display Certification

¹ This track is not endorsed by Facebook or Google, LLC.

Courses in the Digital Marketing Track

Courses begin with SEO basics, exploring social marketing tactics and results. Dive into tracking and measuring with Google Analytics, then finish with inbound marketing strategy methodologies.

Course 1: Introduction to Search Engine Optimization

    • Relate important website attributes and components to their impact on the visibility of the site
    • Interpret basic analytics reports for relevant trends and prospective website issues
    • Develop a refined list of effective keywords related to a topic of interest
    • Evaluate Google Ads data to identify opportunities of iterative improvement to your digital ads or target website

Course 2: Social Media Marketing Essentials

    • Identify social media platforms and distinguish applications based upon platform affordances
    • Assess planning and execution of social media marketing campaigns for viability and effectiveness, given specific market and campaign parameters
    • Interpret relevant analytics regarding campaign performance for a given metric and campaign goal
    • Evaluate Social Media Marketing Plan elements for a given set of marketing goals and limitations and conditions

Course 3: Paid Social Media Marketing

    • Evaluate the specific advantages and outcomes associated with paid social media marketing efforts
    • Outline a strategic campaign using multiple social media platforms, target audience, competitors and budget
    • Advertise on other social media platforms, including: Twitter® platform, TikTok, Snapchat ™ app, Reddit® website, and LinkedIn® Corporation²
    • Measure and evaluate the effectiveness of paid social media marketing campaigns

Course 4: Google Ads

    • Turn business objectives into successful Google Ads marketing campaigns
    • Choose the appropriate Google Ads campaign based on overall objectives
    • Leverage Google Display and Google Search to help reach business goals
    • Launch, measure, and optimize Google Ads marketing campaigns

Course 5: Inbound Marketing

    • Attract more potential customers and push them further through the marketing funnel using content marketing
    • Launch lead generation tactics, including social media, content marketing, and email marketing
    • Increase marketing program efficiency with marketing automation
    • Attract, engage, and convert customers – and turn them into referral sources

Help prepare for FIVE industry certification exams

Successfully completing this track can help you prepare for the Facebook Certified Digital Marketing Associate, Google Analytics IQ, Google Ads Measurement, Google Ads Search and Google Ads Display certification exams.

Frequently asked questions

Your purchase is risk free for 7 days or your money back – you may request a refund at any time for any reason via email within 7 days of purchase and you’ll be granted a refund. After 7 days, no refunds will be granted. To request a refund, please contact the professional development team at professional.development@phoenix.edu. You will lose access to the course or track once your refund begins processing.

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