Digital marketing is a broad field that is constantly growing and changing, with new developments such as the Internet of Things (IoT) creating even more possibilities. Moreover, BLS projects a 10% increase in digital marketing job openings between 2020 and 2030. As the world of digital marketing continues to evolve, employers are seeking employees who […]
Author: University of Phoenix
Professional development is the process of setting goals, continuing education and undertaking additional education to further one’s career and professional prospects. When done right, this process can be used throughout one’s career — a proverbial, perpetual sharpening of the sword — and it all starts with a plan. A professional development (PD) plan is a […]
If you want to grow your career, improving your job skills is an important step. Investing in your career by developing new skills and abilities can lead to additional opportunities. 1. Review your goals Before you can effectively decide what job skills you should pursue, it is important to review your professional goals. Having […]
A social media certification is a type of digital marketing certification that indicates you are proficient in various social media marketing skills. Ideally, this certification should come from a very credible leader in the digital marketing space. Digital marketing skills are becoming more valuable as online business pursuits continue to expand. This type of industry […]
Whether you realize it or not, you should be updating your resume at least twice a year. This is especially true as you gain new skillsets. In addition, every time you apply for a new job, you should update your resume to present the most competitive candidate. Although you may be already showcasing your most […]
The “Great Resignation” is a term that was used to describe the U.S.’s quitting rate, which reached a 20-year high in November 2021. The COVID-19 pandemic kicked off this phenomenon, not only with record-breaking lay-offs but with an incredibly tight labor market that affected employers, employees, and consumers in profound ways. According to Pew Research, […]
Professional development courses are a chance for you to develop a new skill, refresh yourself on an old skill, or stay up-to-date on the latest advancements in your field. Taking a professional development course is a great way to enhance your career, but it also helps to make you a stronger leader. Professional development skills […]
You may have heard the term Scrum and derivatives like Scrum Master and Product Owner get thrown around a lot lately. That’s because this popular framework, based on Agile methodologies, is gaining traction among companies in different industries Many professionals are now signing up to get Scrum Master certifications to make them more marketable to […]
Social media jobs are highly sought-after. On average, 31,100 job openings are projected each year in advertising, promotions, and for marketing managers. For businesses, the efficient ability to connect with consumers is the main driver for this engagement. Whether it be hashtags, tweets, or posts, sharing content on various platforms has gained traction over the […]
As a website tracking tool, Google Analytics allows you to collect and analyze data about users and how they interact with your site. Over the years, Google Analytics has become one of the most popular digital marketing tools. World Wide Web Technology Surveys (W3 Techs) claims that “Google Analytics is used by 86.5% of all […]