Today’s marketing landscape is dominated by two separate but equally prominent models: outbound marketing and inbound marketing. Both inbound and outbound marketing tactics are incredibly important in today’s marketing landscape. Each tactic has its benefits and drawbacks that you may encounter through trial and error – which we will explore further, there is always room […]
Tag: digital marketing job skills
Digital marketing is a broad field that is constantly growing and changing, with new developments such as the Internet of Things (IoT) creating even more possibilities. Moreover, BLS projects a 10% increase in digital marketing job openings between 2020 and 2030. As the world of digital marketing continues to evolve, employers are seeking employees who […]
Social media jobs are highly sought-after. On average, 31,100 job openings are projected each year in advertising, promotions, and for marketing managers. For businesses, the efficient ability to connect with consumers is the main driver for this engagement. Whether it be hashtags, tweets, or posts, sharing content on various platforms has gained traction over the […]
As a website tracking tool, Google Analytics allows you to collect and analyze data about users and how they interact with your site. Over the years, Google Analytics has become one of the most popular digital marketing tools. World Wide Web Technology Surveys (W3 Techs) claims that “Google Analytics is used by 86.5% of all […]
The world of digital marketing is changing all the time. Brands today can engage their audiences in ways that were inconceivable to marketers 20 years ago. As technology advances and becomes more ubiquitous in our daily lives, our collective understanding of digital marketing will continue to evolve. To keep up with these dramatic changes, professionals […]
Earning a Google Ads certification is not only useful in today’s digital marketing landscape, its value extends into other areas within the digital marketing space. While Google Ads is a worthwhile certification in its own right, by pairing it with other wide-ranging marketing skills through taking digital marketing courses, or with specific complementary skills by […]
Start and finish this short, self-led course at your convenience. As you learn and build the key skills employers seek in this dynamic field, you can begin applying them immediately within any business — even your own.