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Digital Marketing

What is inbound marketing? Definition, strategies, and examples


Though its main principles have been in use within marketing since the mid-1800s and it is now a ubiquitous part of the business and marketing world, inbound marketing as a collective concept is relatively new. The term “inbound marketing” came into existence in 2005 after being coined by co-founder and CEO of HubSpot, Brian Halligan. […]

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Digital Marketing

Learn the basics of SEO: 4 reasons an SEO course is worth it


Ever wonder why some pages pop up at the top of your internet search results and others — maybe yours — languish down the list? When it comes to ranking toward the top of a search engine query, the magic of landing on top isn’t, as it turns out, magic at all. It’s just good search engine optimization (SEO).

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Digital Marketing News

University of Phoenix launches digital marketing professional development courses


University of Phoenix supports accelerated learning in a rapidly growing field with the launch of Digital Marketing professional development courses . Professional development courses at the University are designed to help busy adults develop career-ready job skills in growing fields within a short time.