Today’s marketing landscape is dominated by two separate but equally prominent models: outbound marketing and inbound marketing. Both inbound and outbound marketing tactics are incredibly important in today’s marketing landscape. Each tactic has its benefits and drawbacks that you may encounter through trial and error – which we will explore further, there is always room […]
Tag: paid digital advertising
Digital marketing is a broad field that is constantly growing and changing, with new developments such as the Internet of Things (IoT) creating even more possibilities. Moreover, BLS projects a 10% increase in digital marketing job openings between 2020 and 2030. As the world of digital marketing continues to evolve, employers are seeking employees who […]
Earning a Google Ads certification is not only useful in today’s digital marketing landscape, its value extends into other areas within the digital marketing space. While Google Ads is a worthwhile certification in its own right, by pairing it with other wide-ranging marketing skills through taking digital marketing courses, or with specific complementary skills by […]
Google Ads is a program developed by Google to allow users to run advertisements on the search engine, Chrome browser, and in Google Maps. The program allows users to reach out to their target audience and track the success of their advertising campaigns. Because Google is such a popular browsing and search service, Google ad […]