Introduction to Search Engine Optimization
Explore Search Engine Optimization (SEO), the process of optimizing a web page and its content to increase its visibility amongst users searching for keywords relevant to your site. Learn about powerful strategies and web-based tools that can be leveraged to gain valuable insights into your web traffic and how to improve your site’s user experience.
Skills you'll learn
- Relate important website attributes and components to their impact on the visibility of the site
- Interpret basic analytics reports for relevant trends and prospective website issues
- Develop a refined list of effective keywords related to a topic of interest
- Evaluate Google Ads data to identify opportunities of iterative improvement to your digital ads or target website
Skill modules
SEO: Website Visibility
- Crafting and Optimizing Your HTML Content
- Web Presence Essentials: Algorithms, Hosting, and Ethical Practices
SEO: Analytics Reporting
- Optimizing Web Presence: Strategies for SEO and Submission
- Measuring Impact: Tracking and Analyzing Your Web Presence
SEO: Effective Keywords
- Foundations of Internet and Search Engines
- Mastering Keyword Strategy
SEO: Digital Ads
- Effective Online Promotion: From Newsgroups to Social Networks
- Word of Mouth, Affiliates, and Link Mastery
Showcase your achievement
You will earn a Certificate of Completion and Skill Badge for each individual skill in this Skills Pathway when you've successfully completed each skill with a score of 85% or higher. Share your accomplishments by uploading them to your social media profiles, such as LinkedIn®¹.
¹ LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.
Frequently asked questions
Who should take the Introduction to Search Engine Optimization Professional Development Skills Pathway?
Introduction to Search Engine Optimization is for any individual interested in learning about optimizing websites and researching keywords. This Skills Pathway was designed to help you grow your career in the digital marketing field.
Why should I purchase the Introduction to Search Engine Optimization Skills Pathway?
Purchasing this Skills Pathway can be a great first step in building your search engine optimization skills. Consider purchasing Introduction to Search Engine Optimization if you're interested in learning more about how to optimize websites and the impact keywords have on rankings.
Is there an application process for taking the Introduction to Search Engine Optimization Skills Pathway?
Everyone is welcome to take our Introduction to Search Engine Optimization Skills Pathway. No application is necessary.
Does Introduction to Search Engine Optimization have any prerequisites?
All levels are welcome to take Introduction to Search Engine Optimization. There are no prerequisites for this non-college-credit Skills Pathway.
What is it like to take the Introduction to Search Engine Optimization Skills Pathway?
Introduction to Search Engine Optimization has four modules comprised of subjects like “understanding how search engines work.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the Skills Pathway to take about 4 hours, and all skill modules are 100% online and self-paced.
How much does the Introduction to Search Engine Optimization Skills Pathway cost?
$149.99 with a 7-Day Satisfaction Guarantee or your money back.
What is a Skills Pathway and what are the different types?
A Skills Pathway is a series of skills that can be learned over a period of time.
Prebuilt Pathway: A series of two or more existing skill modules that’s ready to launch today.
- Training Pathway: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
- Certification Pathway: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
- Recertification Pathway: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.
Tailored Skills Pathway: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business.
Custom Skills Pathway: Our team will build completely new skill modules and assessments for your business and workforce.